They’ll Sell Us Another War Like Tropicana Sells Juice
Laura Sonnenmark is a focus group regular. “I’ve been asked to talk about orange juice, cell phone service, furniture,” the Fairfax County, Virginia-based children’s book author and Democratic Party volunteer says….After joining a half dozen other women in a conference room, she discovered that she had been called in for what seemed an unusual assignment: to help test-market language that could be used to sell military action against Iran to the American public. “The whole basis of the whole thing was, ‘we’re going to go into Iran and what do we have to do to get you guys to along with it?” says Sonnenmark, 49.
After all, former Bush Chief of Staff Andrew Card did say before we invaded Iraq, “From a marketing point of view, you don’t roll out new products in August.” A shame it’s not August.Click here for reuse options!
Copyright 2007 Liberaland