Cue Conservative Outrage in 3… 2… 1…
It won’t be long before self-proclaimed Defenders of Family Values blow a gasket over this.
USA Today has news of GM’s racy new promo spot for its Camaro, which was posted on YouTube to support Chevrolet Gay Days At The Movies in Los Angeles. The video features “go go boys” in tight bathing suits washing a Camaro. Subtle it is not.
This strikes me as a bit disingenuous:
GM told USA Today it wasn’t specifically targeting gay men with Camaro promotions.
I can’t say that I’m sure this is the best way for GM to target gay men, but it makes sense for GM to pursue the affluent gay market. America’s largest automaker needs all the customers it can get, so why not gays?
UPDATE: The promo video has been removed from YouTube. All that’s left is the still you see here:
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