Posted by | August 9, 2010 11:32 | Filed under: Top Stories

The Parents Television Council sent letters to 340 companies last week urging them not to advertise on the new CBS sitcom “(Bleep) My Dad Says” unless the show changes its name.

“Parents really do care about profanity when their kids are watching TV,” said PTC President Tim Winter. “All parents? No, but something like 80 or 90 percent of parents. Putting an expletive in the title of a show is crossing new territory, and we can’t allow that to happen on our watch.”

Winter’s letter to companies asks bluntly: “When you advertise on television, do you want your customers to associate your product with (bleep)?”

His letter uses the expletive, not the word “bleep.” Winter uses the real word 10 times in two pages.

But other than that one group, not too many people seem to care.

Top CBS entertainment executive Nina Tassler said the network really hasn’t gotten any push-back from anyone besides the PTC about the title, although the complaints have “created a lot of buzz” about the series.

Series star William Shatner thinks the whole thing is silly.

“I’ve got grandchildren. I brought up three girls. They’ve all got kids. OK? And you say, ‘Boopy-doo-doo, you’ve got to make poo-poo. Come on. Make poo-poo in the toilet.’ Eventually, poo-poo becomes (bleep). ‘Go take a (bleep), you’ll feel better.’ You say that to your kids. The word (bleep) is around us. It isn’t a terrible term. It’s a natural function. Why are we pussyfooting?”

Shatner didn’t say “bleep,” by the way.

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By: Alan

Alan Colmes is the publisher of Liberaland.