Mitt Romney Bought Himself A Best-Selling Book
When you see that asterisk after a book on the New York Times list, you often find that it’s because of bulk sales. Bulk sales means that an institution, such as a conservative think tank for example, bought many many copies. This kind of arrangement helped Mitt Romney’s book, No Apologies: The Case for American Greatness become a best seller. Romney asked those who hired him to speak to apply some or all of his fees to book purchases.
The hosts ranged from Claremont McKenna College to the Restaurant Leadership Conference, many of whom are accustomed to paying for high-profile speakers like Romney. Asking that hosts buy books is also a standard feature of book tours. But Romney’s total price — $50,000 — was on the high end, and his publisher, according to the document from the book tour — provided on the condition it not be described in detail — asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book. With a discount of roughly 40 percent, that meant institutions could wind up with more than 3,000 copies of the book — and a person associated with one of his hosts said they still have quite a pile left over.Click here for reuse options!
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