The American Family Association girded itself early to do battle against those evil, anti-Christian corporations that don’t care enough about America to honor its top religion. The conservative organization has color-coded companies based on how Christmas- (ie Christian-) friendly they are, as determined by whether they use the word “Christmas” in their advertising.
Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
Companies selling a Christmas item without using the word “Christmas” are considered to be “censoring” the term.
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
Some of those horrible, anti-Christmas companies include: NASCAR, GAP Stores, Radio Shack and Victoria’s Secret. And if you feel you are in a store or doing business with a company that doesn’t honor the holiday by calling it what it is, the AFA wants you to report them.