Democrats To Call GOP Repeal Efforts “The Patient’s Rights Repeal Act”
It’s about time Democrats did a little branding; and it’s good political action to brand the other side for them. This Democrats have agreed to call Republican attempts to do away with health care reform “The Patient’s Rights Repeal Act.”
Dems are gearing up for a major campaign against repeal, in hopes that it will give them another crack at selling the American public on the law by highlighting its most popular provisions and arguing that repeal would do away with them.
The effort by Dems to hit on a pithy phrase to brand the GOP’s repeal effort comes after Republicans have been remarkable successful in their messaging on health care. The two core talking points developed by Republicans — that health reform is a “job killer” and a “government takeover” — have both gained amazing media traction in the past two years, despite the fact that “government takeover” earned PolitiFact’s “lie of the year” award.Click here for reuse options!
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