Trump’s Birtherism Hurting His Apprentice Ratings
…Nielsen rating for “Celebrity Apprentice” are lower than they were a year ago — and dropping fast. One reason Trump’s audience is abandoning him may be that, according to demographic research of primetime television viewers provided exclusively to The Atlantic by National Media Inc., a firm that places political ads on television, the audience for “Celebrity Apprentice” is among the most liberal in primetime television (see graphic). Rather than add viewers, Trump foolishly appears to be driving them away.Click here for reuse options!
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