Marco Rubio Investing Big In Image-Building Machine
Marco Rubio is rushing out an autobiography and hiring image makers before others can define him for the American public, an unusual move for a freshman senator.
Rubio’s team resembles those of Obama and Clinton when they first entered the Senate in 2005 and 2001, respectively. Obama had Democratic strategists David Axelrod and David Plouffe at his Hopefund PAC and Robert Gibbs in his Senate office, while Clinton staffed her HillPAC with such political powerhouses as Howard Wolfson and Patti Solis Doyle…
However, a big test will come this summer. Rubio has been spending nights and weekends drafting his memoirs, “An American Son,” which a division of Penguin is set to publish this fall. But it will have some stiff competition: Washington Post reporter Manuel Roig-Franzia — who angered Rubio when he published a front-page story last fall accusing him of embellishing the facts of his parents’ emigration from Cuba — will release his own Rubio biography July 3.