Pew Study: Romney Got Twice As Much Favorable Coverage As Obama During Primary
Once Mitt Romney won Michigan, the media fell in love.
…references to delegate math and the concept of electoral inevitability spiked in the media the week after Michigan, rising twelve fold, for instance, on television news programs. From that point on, the amount of attention in the press to Romney’s candidacy began to overwhelm that of his rivals, and the tone of coverage about him, which had been often mixed or negative before, became solidly positive…
An examination of President Obama’s coverage suggests the media have been treating him more as a presidential candidate than a chief executive for months. Since November, nearly two-thirds (63%) of the coverage about Obama were framed around political strategy and momentum. In contrast, 21% primarily connected the president with foreign or domestic policy issues, such as Iran or the renewed debate over health care.
Coverage of Romney was twice as favorable as Obama’s coverage.
…researchers found news coverage of Romney was 39 percent positive, 32 percent negative, and 29 percent neutral, whereas Obama’s coverage was 18 percent positive, 34 percent negative, and 34 percent neutral.