Study: Racial Animus Cost Obama More Votes Than We Think
Harvard economics doctoral candidate Seth Stephens-Davidowitz looked at Google searches to figure it out.
Few people admit bias in surveys. So I used a new tool, Google Insights, which tells researchers how often words are searched in different parts of the United States…
The conditions under which people use Google — online, most likely alone, not participating in an official survey — are ideal for capturing what they are really thinking and feeling. You may have typed things into Google that you would hesitate to admit in polite company. I certainly have. The majority of Americans have as well: we Google the word “porn” more often than the word “weather.”