Why The 47% Comments Matter
When Governor Romney made his “47%” comments, I — like Jon Chait — thought that this was a major gaffe but, like all gaffes, one that would fade with time. With the release of a new commercial by President Obama, Chait reconsiders, as do I.
Worse still, the comments destroy Romney’s fundamental credibility. Here America sees what he says behind closed doors. Nothing he can say in public can possibly overcome the damage of these comments, because voters will quite correctly assume that he is telling them what they want to hear. George W. Bush’s campaign figured out how to do this to both Al Gore and John Kerry — by painting them as liars, Bush destroyed them as a message delivery platform. Romney has, essentially, done it to himself.
The size of the political damage Romney has incurred is beside the point. He was trailing narrowly, but in a polarized electorate with a tiny number of undecided voters. Not only has he turned some of those undecided voters against him, but he’s blown up his bridge to reach them.