Microsoft To Get Into The News Business

By with comments October 1, 2012 13:31

No longer part of MSNBC, Microsoft is developing its own news brand.

MSN will chiefly aggregate news from sources such as Reuters, a unit of Thomson Reuters Corp, the Associated Press and NBC, but it will also produce its own content, [MSN's Bob] Visse said. He did not say how many journalists the news site would employ…

Microsoft’s foray into news reflects the company’s growing interest in creating its own content. Last month it hired a former CBS Corp executive to run a new studio creating original entertainment for the Xbox gaming console.