A New MySpace To Debut
The old MySpace will stay up for a while, but a new one is going to debut in stages.
According to MySpace COO Chris Vanderhook, the new service won’t have a single launch in which everyone is invited in at once. Instead, the idea is to get it going “on a rolling basis,” he said in the interview. “We are in a beta period now with artists, managers, DJs, tastemakers. Our employees, which is a little over 700, have been on the site for a few months now. The next to get the invites will [be] the MySpace loyalists, and we will continue to roll out invites for the foreseeable future…. We know we are the underdog. For us, it is a little too presumptuous to do a big huge, bang, Steve Jobs launch. That’s not our brand and it’s not right for MySpace. We want to prove everything that we want to do.”