A new study shows that Republicans must attract Latino voters or risk becoming a regional party.
â€śRepublicans have run out of persuadable white voters,â€ť Resurgent Republic pollster Whit Ayres and the conservative Hispanic Leadership Networkâ€™s Jennifer Korn concluded in a memo detailing the results of the study.
Resurgent Republic surveyed Latino voters in four states â€” New Mexico, Nevada, Colorado, and Florida â€” and concluded that the GOP brand was on life support. Respondents said Republicans did not respect their communityâ€™s values and concerns by a 51-44 margin in Florida, 54-40 in New Mexico, 59-35 in Nevada, and 63-30 in Colorado. By contrast Democrats were seen as respectful by a dominant 67-28 spread in Florida, 72- 23 percent in both New Mexico and Nevada, and 76-20 in Colorado.
â€śIf Republicans achieve 40 percent or more of Hispanics nationally, they can elect conservative Republicans to national office,â€ť the memo authors wrote. â€śSettling for a quarter or less of the Hispanic vote nationally will relegate Republicans to a regional party with few national prospects.â€ť