A new study shows that Republicans must attract Latino voters or risk becoming a regional party.
“Republicans have run out of persuadable white voters,” Resurgent Republic pollster Whit Ayres and the conservative Hispanic Leadership Network’s Jennifer Korn concluded in a memo detailing the results of the study.
Resurgent Republic surveyed Latino voters in four states — New Mexico, Nevada, Colorado, and Florida — and concluded that the GOP brand was on life support. Respondents said Republicans did not respect their community’s values and concerns by a 51-44 margin in Florida, 54-40 in New Mexico, 59-35 in Nevada, and 63-30 in Colorado. By contrast Democrats were seen as respectful by a dominant 67-28 spread in Florida, 72- 23 percent in both New Mexico and Nevada, and 76-20 in Colorado.
“If Republicans achieve 40 percent or more of Hispanics nationally, they can elect conservative Republicans to national office,” the memo authors wrote. “Settling for a quarter or less of the Hispanic vote nationally will relegate Republicans to a regional party with few national prospects.”