There is a conscious attempt to not tamp up tension and to not give North Korea too much attention.
North Korea already has the deterrent of a nuclear weapons arsenal. The U.S. is bound to protect next-door South Korea from any attack, but has no desire now for a military conflict.
Raising the rhetoric can even serve as a reward for seeking attention to a government that starves its own citizens while seeking to leverage any military advance it makes into much-needed aid.
“No doubt Pyongyang is pleased. It again has unsettled its leading adversaries. And it is in the news around the world,” said Doug Bandow, senior fellow at the Cato Institute. “The allies should have responded with a collective yawn. After all, the plan is nothing new. The DPRK has been testing rockets and missiles for years.”