Miguel Caballero is extending his line.
Caballero has made good money in his 22-year-old business with a factory on the outskirts of Bogota. He sells around 50,000 garments a year that go for about $2,000 a piece, but the US market had been tough to crack.
Then, after a lone and deranged gunman killed 20 small children and six staffers at Sandy Hook Elementary School last month in Newtown, Connecticut, he started getting orders from very worried parents.
“We would answer that we do not make clothes for kids. But the emails kept coming,” Caballero said.
So, in just a week, he designed garments and subjected them to ballistic tests. Now his factory is fitted to churn out a first lot of 1,800 bullet-proof garments for children and is waiting for firm orders.