The announcement comes in advance of a widely anticipated interview on ABC World News Tonight:
Former U.S. Rep. Gabrielle Giffords and her husband launched an initiative aimed at curbing gun violence on Tuesday, the second anniversary of the Tucson shooting that killed six people and left her critically injured.
Giffords and Mark Kelly wrote in an op-ed published in USA Today that their Americans for Responsible Solutions initiative would help raise money to support greater gun control efforts.
“Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources,” they wrote in the column.
They said that it will “raise funds necessary to balance the influence of the gun lobby.”
That’s a pretty tall order: right now, the Brady Center is outspent by the NRA by about 1000 to 1.