How The Gun Industry Markets To Children: ‘Get [Them] Started Shooting Something’
The New York Times lead story explains how the gun industry works to keep newer generations interested in buying their products.
The industry’s strategies include giving firearms, ammunition and cash to youth groups; weakening state restrictions on hunting by young children; marketing an affordable military-style rifle for “junior shooters” and sponsoring semiautomatic-handgun competitions for youths; and developing a target-shooting video game that promotes brand-name weapons, with links to the Web sites of their makers…
[A] study, commissioned last year by the shooting sports industry, that suggested encouraging children experienced in firearms to recruit other young people. The report, which focused on children ages 8 to 17, said these “peer ambassadors” should help introduce wary youngsters to guns slowly, perhaps through paintball, archery or some other less intimidating activity.
“The point should be to get newcomers started shooting something, with the natural next step being a move toward actual firearms,” said the report, which was prepared for the National Shooting Sports Foundation and the Hunting Heritage Trust.