Florida’s Sexist Business Logo Cost $380,000

By Alan with comments February 7, 2013 15:11

In place of the letter “i” there’s an orange male necktie.

“I don’t think a man’s necktie represents all that Florida’s business community has to offer,” Katherine Yanes, president of the Hillsborough Association for Women Lawyers, told The Tampa Tribune.

Susan Stackhouse, chief executive of Stellar Partners of Tampa, which runs retail concessions at airports, told the Tampa Bay Business Journal: “Isn’t that special? It’s clearly a strong visual that business and men go together.”

But “we’re going to move forward with this campaign,” Melissa Medley, Enterprise Florida’s chief marketing officer, said Tuesday.

“The tie is iconic to mean business,” Medley told NBC News. “It has nothing to do with gender roles. It’s just a cartoon.”