Google is opening retail stores.
Citing “an extremely reliable source,” 9to5Google says the company “hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.”
The report says Google accelerated plans to build physical stores because customers are unlikely to buy expensive hardware, including the upcoming Google Glass, without first having a chance to try it for free.
Google already has set up Chrome mini-stores inside U.S. Best Buy locations and electronic retailers in the United Kingdom. From the start, those stores have prompted speculation that Google will open a full-scale retail presence. Google Stores could help bolster the company’s brand image, showcase new products, and win over Android skeptics.