They are betting that you don’t know them already and would like to, both on and offline.
The quickly growing website, Nextdoor, is based on the idea that “a neighborhood is one of the most important and useful communities in a person’s life” and uses social media to advance that message as it looks to blur the lines between physical neighborhoods and virtual ones.
In the process, San Francisco-based Nextdoor may be redefining the overall concept of community…
“There are so many ways our neighbors can help us. But these days, most people don’t know their neighbors or how best to contact them. It’s difficult to ask for help and advice without being a bother,” the site says on its welcome page. “But Nextdoor changes all that.”
The website serves as a meeting place for neighbors to get in touch with one another regarding everything from borrowing a ladder to sharing information about robberies and exchanging business recommendations.