Comcast has pulled firearms ads from its cable network.
Eric Elliott of VIP Marketing told The Post and Courier of Charleston, S.C., that he wanted to buy local spots on the night of Feb. 12, coinciding with the presidential State of the Union address, to advertise “ladies night” at the ATP Gunshop and Range in Summerville, S.C. He said he was informed by Comcast that the ads would not be accepted due to the new policy.
“Is it that they are trying to make a statement? If so, what is the statement? The most popular programs on these cable systems are shows with guns in them,” Elliott told The Post and Courier.
In a statement provided to MSN News on Tuesday, Comcast Spotlight, the advertising sales division of Comcast Cable, said:
“Consistent with longstanding NBC policies, Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward. This policy aligns us with the guidelines in place at many media organizations.”