The campaign is estimated to cost north of $375,000, sources said. The NRA’s newspaper ads will run in three states with Democratic incumbents up in 2014: Sens. Mark Pryor of Arkansas, Mary L. Landrieu of Louisiana and Kay Hagan of North Carolina. In West Virginia, Democratic Sen. Jay Rockefeller is retiring, but the race to replace him is competitive.
The NRA’s newspaper campaign will run in one state with a GOP incumbent, Maine Sen. Susan Collins.