Mark Ambinder: ‘Why Jeb Bush Will Never Be President’
For one thing, his name is “Bush.”
Bush is an ideal Republican presidential candidate. He has a national stature, an enviable record as governor, a solid temperament, and nothing significantly scandalous in his past. He is one of his party’s best voices on immigration.
But he is a Bush. That’s going to be a problem. It’s not going to be an insurmountable problem, but the Republican base is definitely wary of the Bush brand and will not embrace him, no matter how hard he tacks to the right. The American people, of course, have two trillion-dollar wars in their Bush memory bank association. It’s not fair to the bro of George W., but it is what it is. Associations matter. If he were to change his name to Jeb Smith, then…